There are five things we do for boiler installers, and they work best as a chain: get found, look credible, explain the options, take the call, and know what it cost. If any link is weak, the others underperform. This page explains each service in one short section so you can see where your own gap is, then links to the detailed page.
-
Combi boiler lead generation
Paid search and landing pages that bring homeowners ready to replace a boiler or water heater with a combi.
-
Hydronic heating SEO
Organic rankings for radiant floor, radiator, baseboard and boiler replacement searches in the towns you install in.
-
Websites for boiler installers
A site that explains combi, system and radiant options in plain words and turns a curious homeowner into a site visit.
-
Google Business Profile and reviews
A complete map listing and a steady stream of genuine reviews that mention the boiler work you actually do.
-
Lead tracking and cost per install
Call tracking and a simple job log so you know what each installed boiler cost you to win.
Combi boiler lead generation
Short answer: Google Ads and dedicated landing pages for homeowners who are actively shopping for a combi or a boiler replacement.
This is the fastest service to show results, because it buys visibility on searches that already exist. We build boiler-only campaigns, exclude furnace and air conditioning terms, and send each ad group to a page that matches the search. A homeowner who typed "combi boiler installation cost" lands on a page about combi installation cost, not your homepage.
It suits installers who have capacity now and can answer the phone quickly. It doesn't suit companies that can't return calls within the hour, because paid boiler leads cool quickly. Details are on the combi boiler lead generation page.
Hydronic heating SEO
Short answer: organic rankings for the long list of hydronic searches that ads are too expensive to cover one by one.
Radiant floor heating, cast-iron radiator problems, baseboard hydronic upgrades, indirect water tanks, outdoor reset controls, glycol systems for garages and shops: each of these has a small but steady search audience. SEO earns you a place in front of them without paying per click. CombiBoiler.ca's 500+ page-1 rankings for combi-boiler keywords came from this kind of patient, page-by-page work.
Expect it to take months, not weeks. Read the hydronic heating SEO page for the timeline and what we publish.
Websites for boiler installers
Short answer: a fast site with one clear page per boiler service, written so a homeowner understands their options before you arrive.
Boiler buyers compare more than furnace buyers do. They want to know whether a combi will keep up with two showers, whether they can keep their radiators, and what happens to the old chimney. A good boiler website answers those questions in plain language and makes calling, texting or emailing obvious on every screen. See websites for boiler installers.
Google Business Profile and reviews
Short answer: a complete map listing and a habit of asking every happy customer for a review that names the work you did.
In most Canadian towns, the map results decide who gets the first boiler call. A profile with the right categories, real job photos, service areas and recent reviews that say "replaced our old boiler with a combi" will outperform a bare listing with more reviews but no detail. Read Business Profile and reviews.
Lead tracking and cost per install
Short answer: call tracking plus a simple job log, so every dollar of marketing can be traced to an installed boiler or written off.
This is the service owners skip and later regret. Without it, you can't tell whether the ads, the map listing or a referral produced last month's six combi installs. We set up tracked numbers, tag calls by source and help your office record the outcome. See lead tracking and cost per install.
How to pick your starting point
Short answer: fix the gap closest to the phone first, then move outward.
| If this sounds like you | Start with |
|---|---|
| "People find us but don't call." | Website, then tracking |
| "We barely show up on the map." | Business Profile and reviews |
| "We're quiet this month and have crews free." | Combi lead generation |
| "We want steady work next year without paying per click." | Hydronic SEO |
| "We spend money and have no idea what works." | Lead tracking |
One caution for every service: be careful with savings and emissions claims. The Competition Bureau treats unsupported environmental claims as potentially misleading, so we write "high-efficiency" copy that you can back up with the model's published ratings rather than vague promises.
Pricing for all of this is on the pricing page, and the results page shows what the method has produced on real boiler sites.
Frequently asked questions
Do I need all five services?
No. Many installers start with one or two. A company with a decent website and few reviews might start with the Business Profile work; a company with no boiler pages at all usually needs the website first. We'll tell you which order makes sense after the free review.
Which service brings calls fastest?
Paid search for combi and boiler replacement terms can produce calls within days of launch, provided the landing page is ready. SEO and reviews take months to build but cost less per job once they do.
Can you work with my existing website?
Often, yes. If your current site is fast enough and you own it, we can add boiler service pages to it. If it is slow, built on a platform you can't edit, or owned by a previous agency, a rebuild is usually cheaper in the long run.
Do you install or service boilers?
No. Boiler.Marketing is a marketing and consulting service. We don't install, repair or maintain any heating equipment, and we never refer jobs away from our clients.