Boiler marketing costs real money, so the first question should always be "what will it return?" rather than "what's the cheapest option?" This page lays out our plans and website packages, explains what drives the cost, and shows how to decide which one fits a boiler installer of your size.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly marketing plans
Short answer: three plans, from $2,998 to $8,998 a month, in Canadian dollars plus GST/HST.
| Plan | Price | What it includes |
|---|---|---|
| Starter | $2,998/month | A website with SEO-ready service pages, your Google Business Profile and local SEO, a basic Google and Meta ads setup, hosting, maintenance and a monthly report |
| Growth | $4,498/month | All of Starter, then deeper SEO and content work, paid ads across several channels with retargeting, CRM integration, review generation and a weekly report |
| Elite | $8,998/month | All of Growth, then video and PR outreach, your own account manager, a live dashboard, a strategy call each month and reporting built to your needs |
Full details are on HVAC.Agency's pricing page.
Website packages
Short answer: one-time builds from $3,500, each with a monthly hosting and maintenance fee.
| Package | One-time price | Scope and timing | Monthly |
|---|---|---|---|
| Essential | $3,500 | 5–7 custom pages in 2–3 weeks | $149 hosting and maintenance |
| Professional | $6,500 | 10–15 conversion-focused pages in 3–4 weeks | $249 hosting, maintenance and CRO |
| Enterprise | $12,500 | Unlimited pages and locations in 4–6 weeks | $449 full management |
The boiler website service page explains what goes on each page for a boiler installer.
Which plan fits a boiler installer?
Short answer: match the plan to your service area, your capacity and how much of your work you want from marketing.
- A combi or boiler specialist in one city with a crew or two often starts on Starter. It covers the website, map listing and basic ads, which is enough to build a reliable flow of boiler enquiries.
- A hydronic contractor covering several towns who wants steady work from SEO, reviews and paid search usually fits Growth. Review generation and advanced content matter most here.
- A larger heating company with a boiler division, or several locations, may need Elite, especially if video, PR and a dedicated account manager are useful.
If you're unsure, the free trial is designed to answer that question.
What drives the cost
Short answer: the number of towns you serve, how competitive they are, how many services you want promoted and how much content is needed.
Things that push cost up:
- many service towns, each needing its own genuine content
- competitive cities where paid search costs more
- a wide product range (combis, system boilers, radiant floors, snow-melt, heat pumps)
- French-language or bilingual campaigns
Things that keep it down:
- a tight service area
- a website you already own that's fast and editable
- a team that answers the phone and logs outcomes, so less money is wasted
A worked example: does a plan pay for itself?
Short answer: work it out from your margin per installed boiler.
Here's an illustrative calculation with numbers you should replace with your own:
- Starter plan: $2,998 a month, plus, say, $2,000 of ad spend = $4,998 total.
- Your average gross margin on an installed combi or boiler: $3,000.
- Break-even: $4,998 ÷ $3,000 = about 1.7 installs a month.
- If the plan produces six installs in a month, that's $18,000 of margin on $4,998 of spend.
The lead cost guide explains how to set your own target, and lead tracking is how you'd check the real figure.
Trial, terms and tax
Short answer: a free 7-day trial, no credit card, no lock-in, and GST/HST by province for Canadian clients.
The trial includes a digital marketing audit, a website performance check, an SEO analysis and competitor benchmarking. You don't need a credit card to start, and you're not committed to anything afterwards. All prices are in Canadian dollars. Canadian clients pay 5% GST in BC, Alberta, Saskatchewan, Manitoba and the territories, 13% HST in Ontario, 14% HST in Nova Scotia, 15% HST in the other Atlantic provinces, and 5% GST plus 9.975% QST in Quebec.
Questions about contracts, account ownership or what happens if you leave are answered in the FAQ. To start the trial, see the contact page.
Frequently asked questions
Is the Google Ads budget included?
No. Ad spend is paid directly to Google (or Meta) from accounts in your company's name. Our plan fee covers the strategy, setup, management, content and reporting.
Is there a contract or lock-in?
No lock-in. You can start with the free 7-day trial, and if you continue, you're not tied into a long-term contract.
Do I need a new website to start a plan?
Not always. The Starter plan includes a website with SEO service pages. If your current site is fast and you own it, we may be able to work with it; we'll tell you honestly during the trial.
Do prices include sales tax?
No. Prices are in Canadian dollars; boiler companies in Canada add the GST or HST for their province, or GST and QST in Quebec.
Where can I see the full pricing details?
The complete plan descriptions are on HVAC.Agency's pricing page, our parent brand's site.