Results from boiler sites we built

CombiBoiler.ca: depth wins combi searches

Short answer: a combi-only site, CombiBoiler.ca, earns 300+ monthly leads, ranks on page 1 for 500+ combi-boiler keywords and returned 300% ROI.

CombiBoiler.ca is built around a single product category. Instead of one page about combis, it gives each part of the buying journey its own place: installation, switching from a traditional boiler to a combi, published price ranges by brand, a buyer's guide comparing brands and models, error codes and troubleshooting, rebate information and pages for the cities it serves.

What transfers to your company:

• One page per buyer question, not one page per product
• Paid and organic campaigns that send each search to the page that answers it
• Measuring success in leads and return, not traffic

What doesn't automatically transfer: the scale. A site with 500+ page-1 rankings took sustained investment. A local installer can apply the same principle to a smaller set of pages and towns. Our combi lead generation service is built on this model.

GasBoilers.ca: a boiler division with its own identity

Short answer: we built GasBoilers.ca as CANRO Heat's gas-boiler division; it covers 26+ BC communities and holds 5.0★ from 76+ Google reviews.

GasBoilers.ca shows what happens when an HVAC company gives its boiler work its own brand and website rather than burying it inside a general heating site. Boiler buyers find a company that clearly specialises in what they need.

What transfers:

• Treating boilers as a distinct line of business, with its own pages and message
• A broad but genuine service area, with each community actually served
• A long-term review habit that builds a detailed, credible profile

If you sell furnaces and boilers, ask yourself whether your boiler work deserves its own section, or even its own site. Our websites service covers both routes.

BoilerPart.ca: scale through structured pages

Short answer: BoilerPart.ca runs 2,000+ programmatic pages and grew organic traffic by 180%.

BoilerPart.ca uses structured pages to cover a very large number of specific boiler searches: individual problems such as pressure loss, ignition failure or frozen condensate pipes, error codes, replacement parts, brands and service areas. It's an extreme example, but it demonstrates a useful truth: boiler searches are highly specific, and a site that answers specific questions earns traffic that general sites miss.

What transfers: the habit of building pages around specific searches, with real information on each one. What doesn't: the volume. Most installers should build a few dozen genuinely useful pages, not thousands. Pages with swapped words and no real content break Google's rules.

CanroHeat.ca and Roma Heating & Cooling: wider heating results

Short answer: CanroHeat.ca achieved 250% lead growth, and Roma Heating & Cooling grew organic traffic by 400% in 12 months.

These are broader HVAC projects, not boiler-only ones, but they matter to boiler installers for two reasons:

• CanroHeat.ca is the main website of CANRO Heat, the company GasBoilers.ca was built for. Its lead growth shows how a boiler division can sit alongside a wider heating business.
• Roma Heating & Cooling shows a realistic SEO timeline. A 400% organic traffic gain took 12 months, which is the horizon we ask boiler installers to plan for with hydronic SEO.

What these results have in common

Short answer: specialisation, depth, patience and honest measurement.

1. They specialise. Each site is clear about what it does.
2. They go deep. Many specific pages beat one general one.
3. They give SEO time. The organic results took months, not weeks.
4. They measure what matters. Leads and return, not vanity metrics.

The full list of HVAC case studies from our group is on HVAC.Agency's case studies page. To discuss what might be realistic in your market, see the contact page or review the pricing.