These guides are written for the person who runs a boiler installation company and wants to make better marketing decisions. Each one tackles a question we hear constantly from installers, with numbers you can check against your own business. You'll learn something useful even if you never call us.
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A 12-month boiler marketing calendar
Boiler demand follows the weather, so your marketing should too. This calendar shows what to run in each season, from late-summer replacement pushes to winter emergency coverage, with notes on how Canada's regions shift the timing.
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What a combi boiler lead should cost
The right price for a combi boiler lead is whatever your margin and close rate can support, not an industry average. This guide shows how to calculate your own ceiling, with worked examples and the traps that make leads look cheaper or dearer than they are.
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The pages a hydronic heating website needs
A boiler installer's website needs one page for each job you want and each question buyers ask before choosing you. This guide lists the core pages, what each must answer and show, and the order to build them in.
What a combi boiler lead should cost
Short answer: a step-by-step method to set your maximum cost per lead and cost per install from your own margin and close rate.
Most installers judge marketing by gut feel: "the phone was busy" or "leads were expensive this month". What a combi boiler lead should cost replaces that with arithmetic. It walks through average job margin, close rate, lead-to-estimate rate and the add-on work that changes the maths, such as indirect tanks, zoning and radiator replacement. It also covers the mistakes that make leads look cheaper or more expensive than they really are.
Read it if you're spending on ads now, or if you're about to sign with an agency and want a number to hold them to.
The pages a hydronic heating website needs
Short answer: a page-by-page plan for a boiler installer's website, from combi installation to radiant floors and no-heat repairs.
Boiler buyers ask more questions than furnace buyers, and a website that answers them earns the call. The pages a hydronic heating website needs lists the core pages, the questions each one should answer, the evidence it should show and the order to build them in. It also explains why town pages need genuine local content, and how to write technical pages a homeowner actually understands.
Read it if your site has a single "Boilers" page, or if you're planning a rebuild.
A 12-month boiler marketing calendar
Short answer: when to push replacements, when to cover emergencies, when to collect reviews and when to build content, month by month.
Boiler demand follows the weather, but not in the same way everywhere in Canada. A 12-month boiler marketing calendar sets out what to do in each season, from late-summer replacement campaigns to winter emergency coverage and spring follow-ups, with notes for coastal, prairie, central, Atlantic and northern markets.
Read it if your marketing spend is the same every month, or if your busy season always catches you short-staffed.
How to use these guides
Short answer: read the one that matches your biggest problem, then use the checklists with your team.
| If your problem is… | Start with |
|---|---|
| "Leads feel expensive, but I'm not sure." | The lead cost guide |
| "People visit the website but don't call." | The website pages guide |
| "We're either flat out or dead quiet." | The marketing calendar |
Each guide links to the matching service if you want help putting it into practice, such as combi lead generation or websites for boiler installers.
Who these guides are for
Short answer: owners, office managers and anyone who decides where the marketing budget goes.
The guides assume you know boilers far better than we do. They don't explain how to pipe a system or size a combi; they explain how to sell that expertise to homeowners. Office managers will find the lead cost and calendar guides especially useful, because they set the numbers and routines your front desk can track week to week. Lead technicians can use the website guide to check which pages need their technical review.
A note on accuracy
Short answer: we date every program reference and stay out of technical and code advice.
Programs, rebates and rules change. When a guide mentions a program, we link the administrator's page and note that it was checked as of October 2026. Please confirm current terms before you use them in your own marketing. Technical and code questions belong with your regulator or manufacturer; our guides stick to marketing and the business of selling boiler work.
If you'd like to talk through what you've read, the contact page explains how to reach us.
Frequently asked questions
Are these guides free to use?
Yes. Read them, share them with your team and use the worksheets and checklists in your own business. You don't need to contact us first.
Who writes the guides?
Ali Sedighi, MBA, who has built 150+ live HVAC websites, including several boiler-specific sites such as CombiBoiler.ca and GasBoilers.ca.
Do the guides give technical or code advice?
No. They're about marketing and the business side of selling boiler work. Technical, code and licensing questions belong with your regulator, manufacturer or lead technician.