Combi lead generation is paid search done narrowly: boiler words only, boiler pages only, and boiler outcomes only. We put your company in front of people who are actively comparing a combi with what they have now, and we judge every dollar by whether it produced an installed system.
What combi lead generation is
Short answer: Google Ads campaigns, built around combi and boiler replacement searches, each tied to a landing page that matches what the homeowner typed.
Most combi shoppers fall into three groups, and each needs a different message:
- Tank owners whose water heater has failed or is close to it. They may not know a combi exists. They search "water heater replacement" and "tankless vs tank" and need to learn that one appliance can do space heating and hot water.
- Boiler owners with an old unit and a separate tank. They search "replace old boiler", "boiler replacement cost" and "combi boiler worth it". They want to know whether they can keep their radiators or baseboards.
- Homeowners already sold on a combi. They search brand and model names, "combi boiler installer near me" and "combi boiler price installed". They are comparing installers, not technologies.
We build separate ad groups for each, with separate pages. That's the same principle behind CombiBoiler.ca, which reached 300+ monthly leads by giving each stage of the combi decision, from switching over to comparing brands and prices, its own page.
Who it's for
Short answer: installers with crews available, a phone that gets answered, and a margin on combis that can support paid acquisition.
It works well for companies that:
- install combis regularly and can quote within a day or two
- answer calls live during business hours, or return texts within the hour
- serve a defined area, whether that's one city or a cluster of towns
It's a poor fit if you are booked solid for months, if every call goes to voicemail, or if you only want to sell combis at a price that leaves little room for marketing. In those cases hydronic SEO or review work may be a better first move.
What's included
Short answer: everything from keyword research to the monthly report, with the ad account in your name.
- Keyword research for combi, boiler replacement and tank-to-combi conversion terms in your area
- Negative keyword lists that block furnace, AC, parts-only, DIY and job-seeker searches
- Landing pages matched to each buyer group; how many we build depends on your plan and budget
- Ad copy that states what you actually offer: brands, warranty terms you control, financing only if you already offer it through a licensed lender
- Call tracking numbers on ads and landing pages
- Weekly bid and budget adjustments, with extra attention in the first cold snap of the season
- A monthly report showing calls, booked estimates, installs and cost per install
Timeline
Short answer: setup in about two weeks, useful data by month two, a stable cost per install by month three.
| Period | What happens |
|---|---|
| Week 1–2 | Account access, keyword plan, landing pages written and built, tracking tested |
| Weeks 3–6 | Campaign live; we cut wasted terms daily and watch call quality |
| Months 2–3 | Budget shifts toward towns and terms that book estimates |
| Month 3 onward | Monthly testing of new ads and pages; seasonal budget changes |
How results are measured
Short answer: cost per booked estimate and cost per installed combi, using your job records, not Google's conversion count alone.
Google counts a "conversion" when someone taps your number. That isn't a job. We match tracked calls to your booked estimates and installs, then report:
- calls and texts from ads, with spam and existing customers removed
- booked in-home estimates
- installed combis and boilers, with job value if you share it
- cost per estimate and cost per install
If the cost per install rises above what your margin supports, we tell you, and we tell you why.
Mistakes to avoid with combi ads
Short answer: most wasted combi budgets come from mixing boiler and furnace traffic, weak landing pages and rebate claims that don't hold up.
- Sending every click to the homepage. A tank owner who searched "combi vs tankless" needs that comparison, not your company history.
- Bidding on "boiler" alone. It attracts commercial, industrial and parts searches. Use phrase and exact match around residential terms.
- Advertising a rebate loosely. As of October 2026, SaskEnergy lists $800 for an eligible combi boiler, but most provinces have no boiler rebate at all. Name the program, link it and confirm the terms before launch.
- Ignoring missed calls. A paid lead that rings out is the most expensive call you'll ever miss. Our lead tracking service flags missed calls by hour so you can fix staffing.
Ready to see what this would cost in your market? The pricing page shows the plans, and the contact page explains what to send us first.
Frequently asked questions
How quickly do combi campaigns produce calls?
Usually within the first week or two once the campaign and landing pages are live, because the searches already exist. The first month is mostly about learning which terms and towns produce booked estimates, so judge the campaign after 60 to 90 days, not after 10.
Is the Google ad budget included in your fee?
No. Ad spend is paid directly to Google from an account in your company's name. Our plan fee covers strategy, setup, landing pages, management and reporting.
Can you target only the towns we install in?
Yes. We set the campaign radius and location list to the communities your crews actually reach, and we exclude places you don't want to drive to. That's one of the simplest ways to cut wasted spend.
Do you write ads about rebates?
Only when a rebate is open and applies to the equipment you are selling, and only with a link to the program page. Where no boiler rebate exists, we don't hint at one.
Sources
- SaskEnergy: Residential Equipment Replacement Rebate (2026-10-22)