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Where we work

Boiler marketing across Canada

We market boiler installers in all ten provinces and three territories. The pitch changes with the fuel: gas combis lead on the Prairies and in much of Ontario, electric and heat-pump conversations dominate Quebec, and oil-to-electric switching shapes Atlantic Canada.

Written by Ali Sedighi, MBALast updated:

Boilers are sold everywhere in Canada, but they're sold for different reasons. In a gas-heated prairie city, a combi is a practical upgrade from an old boiler and a separate tank. In electric-heated Quebec or oil-heated Nova Scotia, the conversation is about switching fuels, adding a heat pump, or keeping hydronic comfort with a new heat source. Your marketing has to start from the fuel your customers burn today.

Schematic coverage map, not to scale

How we use regional data

Short answer: we start from the official heating-fuel figures, the regulator that oversees boilers and gas work, and the programs that are open as of the date we write.

Every region page on this site draws on Statistics Canada's 2023 heating data, the provincial safety authority's own website, and program pages from the administrators. Programs change often. We date every reference ("as of October 2026") and ask installers to confirm terms with the administrator before quoting them to a customer.

One federal change affects everyone: a National Heat Pump Rebate was announced on October 8, 2026, with federal pages pointing to a 2027 launch. Boiler installers will be competing with heat-pump marketing for the same homeowners' attention, and the smart response is clear comparison content rather than silence.

West Coast: British Columbia

Short answer: a mixed gas and electric province with mild coastal winters and a much colder Interior and North.

In BC, gas and electricity split the market fairly evenly, so boiler campaigns there usually need both a gas combi message and an electric or heat-pump comparison. Our own boiler work started here: GasBoilers.ca serves 26+ BC communities. Read the British Columbia page.

Prairies: Alberta, Saskatchewan and Manitoba

Short answer: long, cold heating seasons and, in Alberta and Saskatchewan, a heavily gas-heated housing stock that suits combi and high-efficiency boiler marketing.

  • Alberta: gas dominates and ABSA oversees pressure equipment. Chinook swings in the south create sudden mid-winter demand spikes.
  • Saskatchewan: the only province in our data with a utility rebate that names combi boilers, as of October 2026.
  • Manitoba: a mix of gas and electricity, including electric boilers, and active heat-pump programs that hydronic installers need to address head-on.

Central Canada: Ontario and Quebec

Short answer: Canada's two largest markets, with opposite fuel profiles.

Ontario is mostly gas-heated, which makes gas boiler and combi replacement the core pitch, and TSSA oversees fuels and boilers. Quebec is mostly electric, regulated by the RBQ, and requires French in commercial advertising. A campaign that works in one usually needs rebuilding for the other.

Atlantic Canada

Short answer: oil-to-electric and oil-to-heat-pump switching drives much of the heating conversation, and hydronic installers need to position themselves inside it.

The North: Yukon, Northwest Territories and Nunavut

Short answer: small, specialised markets with extreme heating loads, where trust is everything and programs such as the NWT's biomass rebates shape what homeowners ask about.

Marketing in the North is less about ads and more about being findable, credible and specific about the communities you can reach. Nunavut adds Inuktut language requirements for commercial advertising. See the territories page.

What stays the same everywhere

Short answer: the fundamentals of boiler marketing don't change; the details do.

Wherever you install, the same chain applies: a complete map listing, boiler-specific pages, ads that exclude furnace and AC traffic, and tracking that ends in cost per install. The regional pages show how to adapt that chain. The services hub explains each link in it, and the pricing page shows what it costs.

Frequently asked questions

Do you need to be in my province to market my boiler company?

No. We're based in Vancouver and consult by video call or in person, as well as by phone, text and email. What matters is that every page and ad reflects your local fuel mix, the licences you hold and the programs that actually apply where you install.

Which provinces have boiler-specific rebates?

As of October 2026, the clearest example in our data is SaskEnergy's equipment replacement rebate in Saskatchewan, which lists amounts for high-efficiency boilers and combi boilers. Most other programs focus on heat pumps, insulation or oil-to-electric switching. Always confirm with the program administrator.

Can you market in French?

Yes, we can plan and manage French-language marketing for Quebec and bilingual markets such as New Brunswick. French copy should be written or reviewed by a fluent writer, and Quebec has specific language rules for commercial advertising.

Do you cover the territories?

Yes. Northern markets are small and specialised, and they need different tactics, especially around heating oil, biomass and language requirements in Nunavut.

Sources

  1. Statistics Canada Table 38-10-0286-01: Primary heating systems and type of energy (2023) (2026-10-22)
  2. SaskEnergy: Residential Equipment Replacement Rebate (2026-10-22)
  3. takeCHARGE: Oil to Electric Incentive Program (2026-10-22)
  4. Government of Canada: Investment to retrofit one million homes (2026-10-08) (2026-10-22)