Boiler marketing in Quebec

The Quebec hydronic market

Short answer: 70% of households heat mainly with electricity, so the hydronic opportunity is electric boilers, radiant comfort and heat-pump conversions.

Statistics Canada reports that 70% of Quebec households used electricity as their main heating energy in 2023, with natural gas at 5% and wood at 4%. For a hydronic installer, the buyers look like this:

• Owners of electric boilers who want to replace an ageing unit or add a heat pump to cut winter consumption
• Homeowners with radiant floors in additions, basements or new builds who want better controls and comfort
• Former oil or propane households, though the provincial aid for that switch has closed
• A smaller gas segment, mainly where natural gas service exists, interested in condensing boilers or combis

The largest centres (Montréal, Québec City, Laval, Gatineau, Longueuil, Sherbrooke, Lévis and Saguenay) are separate markets, and Gatineau also sits beside the Ottawa market, so bilingual campaigns there need careful geography.

Language rules shape everything

Short answer: a boiler installer selling in Quebec needs French ads that put French first and a French version of the website.

The OQLF explains these rules, which come from Quebec's language charter as amended by Bill 96. Since June 1, 2025, a business name or trademark in another language shown on the outside of your premises (a van or a shop sign, for instance) also has to carry French wording. For boiler marketing, that means:

• French landing pages and ads, written by a fluent writer rather than translated by machine
• French Google Business Profile descriptions, posts and replies to reviews
• French versions of any rebate or comparison pages

We summarise the rules so you can plan; legal questions go to the OQLF or a lawyer.

Climate and seasonality

Short answer: cold, snowy winters and a long heating season, harsher outside the St. Lawrence lowlands.

Electric-heated homes feel winter in their bills, which makes fall and early winter the moment owners start asking about efficiency. Replacement and conversion campaigns should start in late summer. Regions outside the St. Lawrence lowlands need longer emergency coverage.

Regulators to know

Short answer: the RBQ for contractor licensing, the CCQ for construction workers, and the CNESST for workplace health and safety.

• The RBQ requires anyone carrying out construction work for others to hold a licence with the right subclasses, unless exempted.
• The CCQ handles competency certification for construction-industry workers.
• The CNESST covers workplace health and safety.

Your RBQ licence number belongs on your website and in your ads where appropriate. We list it accurately; licensing questions go to the RBQ.

Programs, as of October 2026

Short answer: heat pumps and envelope work are funded; oil and propane replacement aid has closed.

• LogisVert, run by Hydro-Québec, offers grants for ENERGY STAR heat pumps (higher for cold-climate units, up to $6,700) and geothermal systems. Hydro-Québec notes the federal heat pump rebate expected in 2027 and says LogisVert requests are being processed normally.
• Rénoclimat supports insulation and airtightness work, with changes from October 1, 2026.
• Chauffez vert stopped accepting applications after March 31, 2026.

If you install hydronic heat pumps, LogisVert eligibility is worth a dedicated page. If you install only boilers, don't imply a grant applies. Confirm all terms with Hydro-Québec or the province.

How we'd market a Quebec hydronic installer

Short answer: French-first, electric-first, and specific about comfort and running costs.

1. French-language websites with pages on electric boiler replacement, radiant floors and heat-pump-to-hydronic systems
2. French ad campaigns through combi and boiler lead generation, adapted to electric products where that's what you sell
3. A French review habit, with replies in French
4. Separate Gatineau planning if you also work in Ottawa

See pricing for plans.